Link cleansing is the process of removing bad backlinks pointing to your website. It is an important aspect of a successful search engine optimisation strategy.
Due to a number of recent Google algorithm updates, penalties are now given to websites that have automated backlinks and/or participate in link exchange progammes. While link building is an integral part of successful SEO, it is equally important to monitor and remove links that are harmful to your business, e.g. those coming from ‘dodgy’ or illegal pages, or from pages with a reputation or intention that goes against your business ethics.
In the past, it was quite common for companies to buy or farm links from third party providers. At a cost, this practice helped to positively affect rankings, until Google introduced monitoring tools that identify bad links and block the pages they point to.
Nowadays, it is a crucial feature of every successful SEO strategy not only to build natural links, but to also rid your website of links that will keep your site from ranking in searches.
This is especially necessary if, for example, you are taking over a website from another business or a previous owner. You may not be aware what types of links point to your site and how to improve or remove them.
We are happy to hear from you today to discuss your situation. Here at Pure SEO we can help you identify all backlinks and perform a thorough link cleansing process in support of your other search engine optimisation efforts. Contact us via email or call 1800 40 77 33 to learn more.
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