Have visitors to your website been complaining about difficulties when navigating your site? At the heart of any commercial website is its usability. Pages have to be interesting, the user interface appealing, processes transparent, and the options unambiguous. All of these features have to be well-considered, otherwise the site owner risks losing business, or worse, have their sites blacklisted by search engines.
It is all very well driving targeted traffic to your website, but if visitors do not know what to do when they get there, what is the point? This is where Pure SEO comes in. Richard Conway, Pure SEO’s CEO, studied user interface design and usability at Leeds University and is absolutely passionate about getting it right.
Conversion Rate Optimisation is a crucial factor in building your website. Statistics show that Aussies are now spending AU$19 billion online annually (2015 figure).
Australia online shopping expenditure has also grown by over 30% since to 2010. Yet in the year to January 2015, growth in traditional retail was just 4.7 per cent.
As online spending to increase, store visits decrease. Australians made 170 million fewer trips to stores than we did five years ago, according to Roy Morgan Research’s latest State of the Nation
More than one-third of AU retailers are currently conducting online business through their websites and they would be well served adopting multiple channel strategies online to remain viable competitors in a global marketplace. As those numbers indicate, online revenue is crucial to any 21st century business in Australia, and with a continually growing online market, should not be overlooked by AU organisations attempting to attract more sales and customers.
As those numbers indicate, online revenue is crucial to any 21st century business in Australia, and with a continually growing online market, should not be overlooked by AU organisations attempting to attract more sales and customers.
One of the reasons behind Google’s success was the simplicity of their search engine. Google used a big search bar in the centre of the screen. It was easy to use; no ambiguity whatsoever, no distracting information. It did what it promised on the tin.
Pure SEO do not focus on website development. However, we can introduce you to trusted parties who provide website upgrade, and development services. Pure SEO will make the suggestions and help you implement them.
Join our client list now, and become one of the only suppliers in your industry to partner with Australasian digital agency & New Zealand’s leading Search Engine Optimisers – Pure SEO.
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