Blog
Stay up to date with the latest digital marketing news and opinion from our team.
-
Understanding NZ Search Habits in 2020 with Google Trends
2020 has been a hectic year for us all to say the least. More than ever, people have been searching... -
Google’s December 2020 Core Algorithm Update: What You Need to Know
As of the 4th of December NZT, Google confirmed its December 2020 Core Update would begin rolling out, which will... -
The Anatomy of a Great Ads Landing Page
Creating landing pages for your website is easy. Creating effective landing pages that improve your SEO and get you conversions,... -
Instagram Updates Search Functionality for Keywords
Move over #hashtags! Social media giant Instagram has gotten busy this past month and has released a new functionality: allowing... -
New Updates from Instagram Gets a Hard Pass from Users
Instagram recently released world-shaking updates within the app, but you read it right, the platform’s users aren’t particularly ecstatic. The... -
Page Experience Signals Coming to Google Search Rankings in May 2021
When it comes to Google Search Rankings, there are over 200 factors that dictate just how high in the pantheon... -
Google Webmasters Changes Name to Google Search Central
Out with the old and in with the new! Google Webmasters announced that it’s rebranding from Google Webmaster to Google... -
What We Learned at The 2020 M2 Summit
Pure SEO was proud to attend the 2020 M2 Summit in Auckland at the Cordis Hotel on 4 November, where... -
Tips for Black Friday SEO
As the holiday season ushers in, consumers are all eyes and ears on this year’s huge annual shopping event: Black... -
Tips for Inclusive Holiday Marketing in 2020
This year has been nothing short of a shakeup, with a pandemic, forest fires, racial injustice, and other issues dominating... -
WhatsApp Unveils New Online Shopping Features
Good news for WhatsApp users! You can now directly buy from companies online with WhatsApp chats. Thanks to Facebook’s new... -
Instagram Hacks You’d Want to Know to Boost Website Traffic (2020)
Instagram may not be the number one thing that pops into your head when you want to drive more traffic... -
Facebook to Merge Messenger, WhatsApp, and Instagram Messaging Platforms
Facebook CEO Mark Zuckerberg has confirmed plans to merge the private messaging features of the company’s three major apps for... -
Algorithmic Bias: Who’s Training the Machines?
If you’ve never heard the term “algorithmic bias” before, you’re not alone. Despite many years in pursuit of the powers... -
Google Introduces Google Analytics 4: Here’s What You Need to Know
Let’s face it: many of us wouldn’t be able to do business on Google without Google Analytics. Businesses online rely...