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Google Confirms Florida 2 Search Algorithm Update

Google has confirmed a new algorithm update recently, named Florida 2, and it’s been making waves in the world of search engine optimisation ever since Danny Sullivan confirmed it to be ‘a broad core update.’ How important is the Florida 2 update? All major SEO news outlets are reporting that

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Pure SEO Once Again in the Deloitte Fast 500

At Pure SEO, we are proud to be a centre of learning and growth for both our clients and our team, and we place a huge emphasis on evolving to match the constant movement of the digital media and technology sectors. While awards are not what we ultimately strive for,

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How To Optimise For Voice Search (Updated)

What is Voice Search? Voice search is voice recognition application run by search engines to provide search results based on spoken queries. Characteristics of voice Search An activation trigger away from a typed query, such as a button or spoken phrase (“OK Google”) Automatic Speech Recognition (ASR) software to process

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